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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships PDF




by Tom Duncan : Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

ISBN : #0786308222 | Date : 1997-02-01

Description :

PDF-31aa6 | This practical, “hands-on” guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the “intangible” side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic dr… Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships


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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships by by Tom Duncan

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF




by Arthur Middleton Hughes : Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2011-12-02

Description :

PDF-6894e | Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most … Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)


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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) by by Arthur Middleton Hughes

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by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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by Julian Dent : Sales and Marketing Channels: How to Build and Manage Distribution Strategy

ISBN : #0749482141 | Date : 2018-04-28

Description :

PDF-d3f4c | Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This g… Sales and Marketing Channels: How to Build and Manage Distribution Strategy


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Sales and Marketing Channels: How to Build and Manage Distribution Strategy by by Julian Dent

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by Robert Wollan : Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More

ISBN : #1118496388 | Date : 2013-01-29

Description :

PDF-a48d4 | Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world’s largest consulting companies, explain how companies can be smarter about what their customers truly… Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More


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Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More by by Robert Wollan

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Oxford Handbook Strategic Management Handbooks PDF B89511cde

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The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks) PDF




: The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

ISBN : #0199569452 | Date : 2011-03-22

Description :

PDF-55fdd | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the cha… The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)


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Summary Customer Review Analysis Hykens Ebook PDF 29f6913dd

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by BusinessNews Publishing : Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-ff6fc | The must-read summary of Shep Hyken’s book: “Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet”.This complete summary of the ideas from Shep Hyken’s book “Amaze Every Customer Every Time” shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of … Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book


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by Beth Barling : Business-to-business Electronic Commerce: Opening the Market (Ovum Report)

ISBN : #1898972346 | Date : 1998-06

Description :

PDF-5d963 | … Business-to-business Electronic Commerce: Opening the Market (Ovum Report)


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Business-to-business Electronic Commerce: Opening the Market (Ovum Report) by by Beth Barling

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) by by S. Finlay

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Inbound Advantage Developing Strategy Digital PDF F395128c4

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by James Roloff : The Inbound Advantage: Developing a Strategy for Digital Sales

ISBN : #1535130830 | Date : 2016-07-04

Description :

PDF-b07ab | Sales has always been one of the most labor intensive jobs in a business.  You’re prospecting, cold calling, writing proposals, performing follow-ups, etc.  While other departments have had efficiency gains through the use of technology, many sales teams are still living in the analog world.The Inbound Advantage is a book about developing a digital sales strategy.  A way of doing sales that a… The Inbound Advantage: Developing a Strategy for Digital Sales


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Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement PDF




by Andrew Frawley : Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement

ISBN : #1118916700 | Date : 2014-10-27

Description :

PDF-329c4 | A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert … Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement


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Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement by by Andrew Frawley

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Summary Beyond Booked Review Analysis Ebook PDF 26abf0c1b

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Summary: Beyond Booked Solid: Review and Analysis of Port’s Book PDF




by BusinessNews Publishing : Summary: Beyond Booked Solid: Review and Analysis of Port’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-adebd | The must-read summary of Michael Port’s book: “Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside”. This complete summary of the ideas from Michael Port’s book “Beyond Booked Solid” shows that you have to reach the stage where you are “booked solid” – where you’re getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. … Summary: Beyond Booked Solid: Review and Analysis of Port’s Book


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by Yano Shinici : New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3

ISBN : #1573210056 | Date : 1996-08

Description :

PDF-9c3bf | Third volume of Shinichi’s manga (comic) style book on marketing strategy for the well established or market leading company… New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3


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[Pub.41Exa] New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3 PDF | by Yano Shinici


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Unlocking Yes Negotiation Lessons Strategy PDF B5ec534eb

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Unlocking Yes: Sales Negotiation Lessons & Strategy PDF




by Patrick Tinney : Unlocking Yes: Sales Negotiation Lessons & Strategy

ISBN : #0993828418 | Date : 2015-04-23

Description :

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