Month: March 2020

Mar 31st

Business Planning Guide David Bangs PDF Fd2f0a0eb

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The Business Planning Guide PDF




by David H. Bangs : The Business Planning Guide

ISBN : #079315409X | Date : 2002-06-15

Description :

PDF-655e8 | David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has p… The Business Planning Guide


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Mar 29th

Global Perspectives Marketing 21st Century PDF 237bde0c7

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) by

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Mar 28th

Implications Population Pharmaceutical Industry Marketing Ebook PDF 951154a08

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Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan PDF




by Miriam Mennen : Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan

ISBN : # | Date : 2010-03-19

Description :

PDF-48f1a | Essay from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84{c093d7dda2e7582c06336f397f62a3e44f3aaa5d5751986e47d85498dc977245} – A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world’s demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industri… Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan


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[Pub.88sIO] Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan PDF | by Miriam Mennen


Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan by by Miriam Mennen

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Mar 28th

Driving Brand Value Shareholder Relationships PDF 8b10a45f0

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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships PDF




by Tom Duncan : Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

ISBN : #0786308222 | Date : 1997-02-01

Description :

PDF-31aa6 | This practical, “hands-on” guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the “intangible” side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic dr… Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships


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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships by by Tom Duncan

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Mar 28th

Strategic Database Marketing Customer Based Advertising Ebook PDF Cf5a4dcc1

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF




by Arthur Middleton Hughes : Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2011-12-02

Description :

PDF-6894e | Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most … Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)


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[Pub.15Byh] Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF | by Arthur Middleton Hughes


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Mar 28th

Marketing Through Turbulent Times Darroch PDF 6dc14ea46

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Mar 28th

Consumer Brand Relationships Measuring Managing PDF 241f3229e

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Mar 28th

Sales Marketing Channels Distribution Strategy PDF 9eaffe6be

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Sales and Marketing Channels: How to Build and Manage Distribution Strategy PDF




by Julian Dent : Sales and Marketing Channels: How to Build and Manage Distribution Strategy

ISBN : #0749482141 | Date : 2018-04-28

Description :

PDF-d3f4c | Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This g… Sales and Marketing Channels: How to Build and Manage Distribution Strategy


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Mar 27th

Selling Through Someone Else Networks PDF Aa8e1717a

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Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More PDF




by Robert Wollan : Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More

ISBN : #1118496388 | Date : 2013-01-29

Description :

PDF-a48d4 | Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world’s largest consulting companies, explain how companies can be smarter about what their customers truly… Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More


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Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More by by Robert Wollan

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Mar 27th

Oxford Handbook Strategic Management Handbooks PDF B89511cde

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The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks) PDF




: The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

ISBN : #0199569452 | Date : 2011-03-22

Description :

PDF-55fdd | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the cha… The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)


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